5 Signs You Need to Hire an Email Marketing Agency
Are you struggling to see results from your email marketing efforts?
Ever feel like you're just spinning your wheels, trying to figure out the best strategies for engaging your subscribers and really nailing down those conversions?
Do you find yourself spending hours crafting campaigns that yield minimal results?
If all your answers are “Yes,” then it may be the best time to consider hiring an email marketing agency.
Email marketing is among the few most effective ways through which businesses are able to talk to their customers, making sales and loyalty even in this digital era.
It makes email marketing seem so easy to do. After all, most business owners have written an email every single day, so pulling together an email marketing campaign should be pretty easy, right?
No!
Building and running an effective email program usually take an investment in time, skill, and other resources that most companies simply don't have in-house. And here is where email marketing agencies come with valuable help. These specialized agencies know how to put together and send email campaigns that bear fruit.
But when should a business really consider partnering with an email marketing agency?
Here are five indicators that it may be time:
Declining Email Engagement Metrics
One of the most obvious signs that you may need to hire an email marketing agency is declining engagement metrics.
If you see, for instance, that your email open rates and click-through rates are slowly on the decline, that overall, your engagement with emails is really starting to taper off, then this is really your very clear sign that you're doing something you need to change. Low numbers in the engagement metrics clearly specify that the subscribers did not find the content in them interesting or relevant enough to respond.
So many reasons can be pointed out for such kind of decrease: old email lists, inappropriate content, poor email design, and so many things. When these metrics are ignored, instances of lost opportunities for conversion and revenue take place.
And this is very much the kind of support an email marketing agency can bring: poring over your current activity with a fine-tooth comb to identify areas for development, then initiating detailed, data-driven tactics that will improve engagement and performance.
Lack of Time and Resources
But if you want to make sure that your email marketing campaign actually yields results, operating it properly will require much more than sending newsletters from time to time. This may occupy lots of your time and other resources.
It involves email design, copywriting, segmentation strategies, A/B testing.
Responsibility for this comes with being a business owner, and it places a very heavy demand on your time. From day-to-day management to strategic decision-making, thinking about how to construct those compelling emails and then monitor the campaign's performance seems like too much placed on your plate.
Maybe it's just time you outsourced your email marketing effort to an agency.
It frees up your team to be able to focus their capital and expertise on a number of other key areas of your business.
Inconsistent Branding and Messaging
Your brand is the face of your business, and image is key even in all marketing channels—emails.
Maintaining consistency is pivotal for branding and messaging through email marketing. Inconsistent branding and messaging cause a blurred experience to your subscribers, prevents the establishment of your identity, and even can provoke them to drop out from your emails or forget about your brand at all.
An email marketing agency can help if design, tone, or messaging consistency has been a problem with your email efforts. From whatever level of customization you prefer, these pros can assure your branding or message is identical in all your e-mails to customers.
Stagnant Growth in Subscriber List
Build an email list of prospects to broaden your audience base and increase the pool of potential customers.
Your email subscriber list is the lifeblood of your marketing efforts; if it's not growing, then this can really be a cause for concern.
Should the number of subscribers have stuck without necessarily picking any speed over the last months, this can be considered as a signal that the email marketing strategy, currently adopted, is not persuasive enough to gain more subscribers.
If your list growth has plateaued, bringing in an email marketing agency could well be the shot in the arm your campaigns need.
They might help you develop that type of content that is interactive, providing them with high rates of opt-in and an engagement rate per email.
Limited Email Marketing Expertise
Even though email marketing sounds so simple from the onset, this is one of the areas where learning best practices, industry trends, and successful strategies is very critical.
These are the least opportunities that can arise when creating interesting email campaigns, increasing deliverability, and measuring the performance of campaigns if they seem very difficult—and that's high time to consider hiring professional help.
In other words, efficient email marketing requires knowing best practices, industry trends, and the latest tools and technologies. With an email marketing company, you have a team of professionals with skills and knowledge in email marketing at your service.
The professionals will be in a position to advise you on useful insights that will enable you to draw the most out of the influence of the emails sent in gaining marketing goals.
