Meet Nicky Correa, a visionary entrepreneur and industry disruptor. After building and selling a highly successful, award-winning wealth management firm dedicated to enhancing business structures and elevating profits for entrepreneurs, Nicky forged a new path. Introducing Brand Beat, a venture born from the fusion of analytics and creativity, designed to inject the missing impact into the industry.

Having witnessed the potential of marketing to surpass traditional sales approaches, Nicky is on a mission to redefine industry norms. With a firm belief in the power of data-driven analytics and strategic thinking, Nicky aims to craft compelling brand messages that resonate globally. Embracing the idea that marketing, when wielded effectively, can outperform even the most seasoned sales teams, Nicky Correa stands at the forefront of transforming businesses through the marriage of data, strategy, and creativity.

Meet Maria Pereira, the heartbeat of our business. With over two decades of experience as an Executive Assistant, Maria brings a wealth of knowledge to the table. Throughout her impressive career, she has been the backbone of businesses, lending her expertise to enhance organizational efficiency and streamline processes.

Maria's invaluable contribution extends beyond mere support – she is the driving force behind Brand Beat. As our right-hand woman, Maria's dedication and proficiency play a pivotal role in ensuring the seamless operation of our ventures. With her wealth of experience and commitment to excellence, Maria is an indispensable asset to the success and growth of Brand Beat.

Geoff has a distinguished background in the financial sector and brings an unparalleled level of expertise to our team. His career has been marked by an unwavering commitment to optimizing business processes and introducing automation for peak efficiency. Geoff actively engages in monthly consultations with clients, instigating powerful discussions on strategies to elevate operational efficiency and enhance overall visibility. This demonstrates Geoff's unwavering dedication to not just ensuring our clients' success but propelling them towards a realm of unprecedented achievement.

Geoff plays an indispensable role in tracking and optimizing the purpose-driven processes we set in place for our clients. On his off days, you can find Geoff in small mom and pop Pho restaurants devouring giant bowls of noodles.

Mike is a software engineer with over 4 years of experience in building software for both startups and big tech corporations. He brings development skills with a variety of frameworks, programming languages, and cloud-based solutions to the table. He loves developing automated solutions for business processes that allow businesses to scale up and help business owners to save their precious time by letting technology do the menial tasks. 

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There’s a saying in the industry: “If you don’t hear any complaints from users, they are not using the software, or your support email is broken.” Software development is notorious for being challenging to predict in terms of completion time, and no software is perfect. Even the most sophisticated and advanced software has flaws. But with the quality of his work and his expertise, Mike helps business owners develop top-notch software that startups can afford, which allows them to use their software savings elsewhere that’ll help their businesses grow. 

Deeply passionate for web development since her early years, Jonna brings not only a wealth of enthusiasm but also a fresh and forward-thinking perspective to the field. Her dedication to continuous learning and creative problem-solving fuels her drive to deliver innovative, user-centered web solutions that push the boundaries of what’s possible.

With specializations in optimizing website performance and crafting intuitive, engaging user interfaces, Jonna thrives on making impactful, user-first designs that elevate the overall web experience. She believes that the success of a web development project goes beyond technical execution. There’s integrating branding, marketing insights, and user experience to create dynamic digital solutions too. In every project, Jonna combines her technical expertise with deep understanding of business goals, ensuring that her solutions are not only user-friendly but also align with the client’s strategic objectives, committing to create web experiences that are not just functional but exceptional in every way.

With four years of experience as a graphic designer and video editor, Gene excels at creating visually striking graphics and videos that captivate audiences and tell compelling stories. Driven by a passion for connecting with viewers through visuals, he prioritizes understanding clients’ visions and transforming them into impactful designs. His approach blends creativity, technical expertise, and a commitment to client satisfaction, enabling him to adapt his style across diverse projects while maintaining freshness and consistency. Gene’s focus is on delivering cohesive, high-quality visuals that enhance brand identity, communicate messages effectively, and simplify the creative process for clients.

What he loves most is tackling challenges like simplifying complex ideas through design, building brand identities, or crafting videos that really resonate. The best recognition for him has always been positive feedback from clients who see their visions come to life. Gene firmly believes that success in his field is all about pushing creative boundaries, staying deeply in tune with what the client’s audience needs, and constantly striving to stand out in a crowded market.

In a journey that spans a year in data annotation, two months in marketing, and over nine years as a writer, Francesca has cultivated an ability to analyze and weave together complex data, both qualitative and quantitative, into compelling stories. Using the nuances of sales psychology and the layers of industry trends and analytics, she brings a meticulous eye to everything she does. Francesca combines consumer behavior, current social media dynamics, and data to create strategies that not only increase numbers but also allow brands to authentically showcase who they are and what they love.

For her, there is satisfaction to be found in solving the puzzles others might overlook: uncovering causation relationships in data, bridging gaps, and developing strategies that elevate a brand’s voice and presence. With a previously awarded innovative mindset by Telus Digital and few winning journalism pieces, her work is a blend of creativity and precision, combining passion, authenticity, and a thoughtful, data-driven approach. Every strategy is designed with an eye toward detail, making sure that businesses not only reach their numbers but do so in a way that’s true to who they are.

“The secret of getting ahead is getting started.” - Mark Twain

With over 3 years of experience in search engine optimization and Google My Business management, Jay has helped businesses improve their online visibility and attract more leads. His expertise includes optimizing underperforming websites, improving local search rankings, and developing strategic, results-oriented SEO plans. 

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Jay believes that SEO isn’t just about getting more traffic, it’s about helping businesses grow. His services are designed to make SEO easy to understand and impactful, allowing businesses to focus on what they do best while he takes care of their online success.

With over six years in the IT industry, Cristele has developed a strong foundation as a software engineer with a specialization in UI/UX design and full-stack development. Her experience includes leading teams as a Technical Lead, where she guided developers in key technical decisions and ensured seamless collaboration between technical and non-technical teams. Along the way, she has worked on migrating systems to the cloud, modernizing legacy applications, and mentoring junior developers to excel in their roles.

She is passionate about solving complex challenges, particularly optimizing systems for scalability, improving user experiences, and aligning technical solutions with business goals. As a certified UX professional and Agile Practitioner, she brings a balanced approach of creative problem-solving and disciplined execution. She believes the key to impactful technology lies in creating user-centric solutions that adapt to change while driving measurable results.

Her goal is simple: “to deliver work that not only meets expectations but also transforms how users interact with technology.”