In a journey that spans a year in data annotation, two months in marketing, and over nine years as a writer, Francesca has cultivated an ability to analyze and weave together complex data, both qualitative and quantitative, into compelling stories. Using the nuances of sales psychology and the layers of industry trends and analytics, she brings a meticulous eye to everything she does. Francesca combines consumer behavior, current social media dynamics, and data to create strategies that not only increase numbers but also allow brands to authentically showcase who they are and what they love.

For her, there is satisfaction to be found in solving the puzzles others might overlook: uncovering causation relationships in data, bridging gaps, and developing strategies that elevate a brand’s voice and presence. With a previously awarded innovative mindset by Telus Digital and few winning journalism pieces, her work is a blend of creativity and precision, combining passion, authenticity, and a thoughtful, data-driven approach. Every strategy is designed with an eye toward detail, making sure that businesses not only reach their numbers but do so in a way that’s true to who they are.

“The secret of getting ahead is getting started.” - Mark Twain