Rez is not your typical Creative Strategist. She started in the healthcare field, but when the pandemic turned everything upside down, she found herself returning to her true passion—creating social media content. What began as making educational videos quickly evolved into full-scale UGC production, with brands repeatedly coming back for her creative touch. But for Rez, it wasn’t just about making content—she became obsessed with understanding what makes an ad work. Guided by mentors, she dove deep into buyer psychology, ad performance, and creative strategy. Now, with experience across 75+ DTC brands in industries like pet care, skincare, and apparel, Rez doesn’t just create ads—she builds strategies that turn creative ideas into revenue.

If there’s one thing Rez loves, it’s a creative challenge. In a world where everyone is trying to stand out, her philosophy is simple:

"We have two options. Option 1: Make an ad NOT look like an ad—because people are smart and spot this easily. But this is getting harder and harder to do. OR Option 2: Hook them with a great story so compelling that they don’t care if it's an ad. I fully believe this is where we should be headed."

She has a sharp eye for crafting scroll-stopping creatives that do more than just grab attention—they create real emotional connections. Whether it’s finding the right hook, refining messaging, or crafting high-converting UGC, Rez blends psychology, strategy, and creativity to every project. In her world, storytelling is driven by data, and creativity drives results.