Top 8 YouTube Keyword Research Tools - Both Free and Paid Options
Introduction
Knowing which keywords can boost your YouTube channel's visibility is very important in a crowded market. Using keyword tools well not only helps your videos get seen more but also increases engagement by targeting content to match what viewers are searching for. This guide looks at the top YouTube keyword tools and shows you how to use them effectively.
Google Trends
What is Google Trends?
Google Trends helps track the popularity of specific search terms over time. It's useful for YouTube content creators who want to tap into trending topics or avoid ones that are losing interest.
How to Use Google Trends
Use Google Trends to check the rise and fall in interest for certain keywords and compare multiple terms to see which is more popular. For example, type in "Android tips" and "iOS tips" to see which is trending higher and plan your content accordingly.
Practical Tip
Align your video release schedule with peak interest periods found in Google Trends to get more views. For example, tech reviews could be timed with product releases when interest spikes.
YouTube Autosuggest
Overview
YouTube Autosuggest gives real-time suggestions as you type in the search bar, showing the most common searches related to your typed words. This feature shows what users are currently searching for.
Utilizing Autosuggest
Start typing a potential video topic in the search bar and note the autocomplete suggestions. These can help you choose keywords for video titles, descriptions, and tags that match what users are looking for.
Expert Tip
Combine keywords from Autosuggest with long-tail phrases for a broader reach. For instance, if "how to bake" leads to "how to bake a chocolate cake" in Autosuggest, consider making content that answers this specific query.
Ahrefs Keywords Explorer
Functionality
Ahrefs Keywords Explorer gives extensive data on over 640 million YouTube keywords. It shows detailed metrics like search volume, clicks, and click percentage, helping you see the potential traffic your video might get.
How to Conduct Research
Enter a broad topic or specific query in Keywords Explorer to see a list of related keywords with detailed data about each. This helps in choosing keywords that are popular and likely to drive clicks.
Strategy Tip
Focus on keywords with high search volumes but low competition to find gaps your content can fill. Also, pay attention to clicks per search to understand user engagement with existing videos on those topics.
Ahrefs Content Explorer
Exploring Content
Content Explorer helps identify what content is popular around your chosen keywords. Knowing what is working can inspire similar content that still stands out.
Research Approach
Search for a topic in Content Explorer to see the top-ranking content pieces. Analyze their common keywords and how these are used in titles and descriptions to inform your own SEO strategies.
Content Planning
Identify patterns in successful content and replicate these in your videos. If popular videos typically use listicles or how-tos, consider using similar formats.
KeywordTool.io
Key Features
KeywordTool.io uses YouTube's autocomplete data to generate up to 750 long-tail keyword suggestions for each search term you enter.
Using KeywordTool.io
Enter a basic keyword and explore the many long-tail options provided. These are particularly useful for targeting niche audiences.
Optimization Tip
Include these long-tail keywords in your video descriptions and tags. The specificity of these keywords can lead to higher targeting accuracy and better search ranking.
Morning Fame
Unique Offering
Morning Fame simplifies the keyword research process with a four-step method that suggests keywords based on your channel’s size and audience.
Steps for Use
Follow the guided process to choose topics, assess keyword effectiveness, and optimize your video’s metadata accordingly.
Growth Strategy
Regularly use Morning Fame to refine your approach as your channel grows. Its insights can help you adapt to changing viewer preferences.
TubeBuddy
Comprehensive Tool
TubeBuddy offers a suite of SEO tools to help optimize your YouTube videos. It provides tag suggestions, SEO scores, and more to improve your video’s discoverability.
Best Practices
Use TubeBuddy’s tag optimizer to find and apply the best tags for your videos, boosting their chances of appearing in search results.
Consistency is Key
Make checking TubeBuddy part of your regular video upload routine to ensure each video is fully optimized before going live.
vidIQ
Insight into Metrics
vidIQ provides detailed analytics on keyword search volumes and competition, helping you choose the best keywords to increase your video’s visibility.
Daily Use
Use the "Daily Habits" feature of vidIQ, which suggests consistent tasks to improve your channel's SEO based on data-driven insights.
Leveraging Insights
Use vidIQ to regularly analyze your channel's performance. Adjust your content and SEO strategies based on the insights provided to continuously improve your visibility and engagement.
Conclusion
Using YouTube keyword tools is essential for any content creator who wants to increase their channel's visibility and engagement.
By integrating these tools into your content creation process, you can ensure that your videos reach their intended audience and deliver compelling content that resonates and retains viewer interest.